Campus Size
400 Acres
Annual Visitors
2.5M+
Economic Impact
$1B+
Utilization
Year-Round
The Opportunity
Westfield, Indiana set out to transform 400 acres of undeveloped land into an economic engine that could drive sustained tourism, tax revenue, and community growth. The challenge wasn’t building fields, it was ensuring long-term utilization at scale.
The Approach
Capacity Sports Group partnered with the City of Westfield to implement a vertically integrated venue management model. By controlling operations and owning the event intellectual property, CSG maintained full line of sight across the calendar, guaranteed year-round volume, and eliminated reliance on third-party bookings. Programming, experience, and technology were designed intentionally to support repeat visitation and long-term demand.
The Results
Generated over $1 billion in total economic impact
Established Grand Park as a national destination for sports tourism
Catalyzed the development of on-site hotels and a surrounding commercial district
Selected as the host site for NFL Indianapolis Colts Training Camp, validating operational excellence
Why it works
Grand Park succeeds because demand was engineered, not hoped for. With one operator maintaining visibility across operations, programming, experience, and technology, the campus operates at capacity - year after year.